When, how and when we should use them!

Serums, boosters and essences have already conquered an important role in the cosmetic world. Nevertheless, not everybody is clear on how, when and why we should use them!

Starting from the beginning and the basics, we can consider these products the “enhancers” of our everyday beauty ritual. Here we have a short vademecum to help know about them and choose the right one.



Every day, alone or before the cream

It is an “activator”, a concentrate of active ingredients that is applied BEFORE the other products. Thanks to its light and fast-absorbing texture, it prepares the skin to better receive the creams that follow, spreading the active components in depth. In some cases, the serum’s active ingredients are complementary to those of the creams, in order to create a synergy that maximizes the efficacy of their combination.

When the serum contains the cream action, it can be used as an “independent” product. For example, Sublime Skin Serum can be applied alone in humid environments or on normal or combination skins, while for a maximized anti-age effect, it is best combined with Sublime Skin Cream or Sublime Skin Rich Cream.



Everyday, after the cream

It is also an “enhancer”, but differently from serums, it has a more targeted action. It is a concentrate of very few active ingredients that maximize a specific effect. Perfect, then, for those who recognize a clear need and are looking for a targeted correction strategy:  there are boosters against skin spots, impurities, or with a detox effect! Considering their purity, boosters call for the use of a cream afterward, in order to complete the beauty routine.

Skin Regimen Hydra-Pro Booster is a concentrate of Hyaluronic Acid, the best beauty ally for skins of all ages, and its application should be completed with the favorite anti-age cream. It has a super hydration effect for younger skins and a refill function that reintegrates hyaluronic acid in mature skins that biologically lose their natural reserve.


Every day, after cleansing, before the serum

Directly from Asia, Essences are products that are both liquid as toners, yet concentrated as serums. They must be applied after the cleansing phase to balance and normalize the skin before using boosters, serums, and creams. In the western beauty routine, after cleansing, we are accustomed to starting the “treatment phase”. The Essence is the middle step that prepares the skin and activates it, making it ready to optimize the functionality of serums, boosters, and masks! Hydramemory Essence, without fragrances and with 11 hydration activators, is the perfect ally for a complete beauty routine!