
FRESH APPROACH

Challenging what has become a monopolised space, hur.’s fresh approach to hair styling centres on high-performance tools that deliver immediate results, while keeping your hair’s health number one priority. With an exterior variable temperature control, users can select a heat that best suits their hair type, style or condition, avoiding unnecessary heat application and subsequent damage. Each of hur.’s irons also boasts floating, mineral-infused ceramic plates that seal the hair’s cuticle and locks in moisture, leaving customers with smoother, shinier
and longer-lasting results.
SUSTAINABLE PACKAGING
With a commitment to helping you do, as well as look, good, hur. gives customers the unique option to have their iron sent either ‘in all its glory’ or ‘naked’ in a bid to cut down on packaging where possible. By doing so, hur. hopes to empower consumers to make choices they can feel good about, and pave the way for sustainable change in the beauty industry. The brand has also employed a Social Enterprise to carry out its fulfilment - Paperworks provides support and opportunities to adults with autism, learning difficulties and complex needs, building both basic and more specific skills within the workplace.

BENEFITS OF STYLING WITH HUR.

exterior variable temperature control

360° swivel cord & stylist hook

mineral infused ceramic plates

30° angled plates

plates that float above the rest

style & safety guarantee
CHOOSE YOUR HUR.IRON
hur.iron classic | hair straightener
also available NAKED (w/o packaging)
mineral infused ceramic plates
exterior variable temperature control
also available NAKED (w/o packaging)
straight hair doesn't have to be boring
a timeless hair styler for the everyday
BEST USED FOR: everyday styling
HAIR TYPE: all hair types
TEMPERATURE RANGE: 120° - 230°
CORD LENGTH: 2.9M
VOLTAGE: 100v - 240v
WEIGHT: 0.27KG
STYLE SAFETY: Yes
HEAT PROTECT TECHNOLOGY: Yes
DAMAGE DEFENCE TECHNOLOGY: No
RRP: £129 / €150
hur.iron wide | hair straightener
wider plates for thicker hair [38mm]
designed for thick, long, curly hair types
BEST USED FOR: everyday styling
HAIR TYPE: thicker hair types
TEMPERATURE RANGE: 120° - 230°
CORD LENGTH: 2.9M
VOLTAGE: 100v - 240v
WEIGHT: 0.43KG
STYLE SAFETY: Yes
HEAT PROTECT TECHNOLOGY: Yes
DAMAGE DEFENCE TECHNOLOGY: No
RRP: £129 / €150
also available NAKED (w/o packaging)
wider plates for thicker hair (38mm)
exterior variable temperature control
also available NAKED (w/o packaging)
hur.iron slant | hair straightener
also available NAKED (w/o packaging)
ergonomically designed to tilt 30°
exterior variable temperature control
also available NAKED (w/o packaging)
ergonomically designed to tilt 30°
to craft the perfect beachy wave or add a little volume and texture to any straight look
BEST USED FOR: everyday styling & curling with a straightener
HAIR TYPE: all hair types
TEMPERATURE RANGE: 120° - 230°
CORD LENGTH: 2.9M
VOLTAGE: 100v - 240v
WEIGHT: 0.41KG
STYLE SAFETY: Yes
HEAT PROTECT TECHNOLOGY: Yes
DAMAGE DEFENCE TECHNOLOGY: Yes
RRP: £149 / €175
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hur. is here to turn hairstyling on its head, with a three-strong range of styling irons that hit the market in November 2020
Designed with more than just the consumer in mind, hur. has used stylist-led innovation and industry professional feedback to curate a collection of tools that bring a new angle to
hair styling.
Spearheaded by the signature slanted plates, all hur.irons give you the power, freedom and ability to experiment with
your style.
CONTACT US
TO FIND OUT MORE INFORMATION
+44 2890 461665